OMNISCIENTCreative & Campaign
Stella D's · Social Campaign

The whole neighborhood
is calling Stella.

Twenty social stills + four real-label ASMR films in the “Stella!” film language — 1950s neorealism, black-and-white, color on the sauce alone — every frame stamped gluten-free, dairy-free, egg-free. The whole neighborhood wants her. Everyone can have her.

Tomato Red — the sauce Basil Green — fresh Olive-Oil Gold — premium Editorial Black — the frame
Layer 1 — The Stills

Desire

The “Stella!” myth. The neighborhood loses its mind over a name — and the name is a meatball. Color only on the sauce. This makes people want her.

Layer 2 — The ASMR Films

Proof

The real pouch, real dry ice, real tear-and-pour. Stripped, tactile, honest, no music. This proves the myth when it lands frozen on the stoop.

The one true thing:  Frozen DTC sounds like a compromise. The first bite isn’t one. Every asset closes that gap — Comfort Food Without Compromise.

The ASMR Films · 6 vertical shorts

Built from your real packaging — gold background + shadow removed, label never redrawn, animated from the actual photo so nothing on it drifts. Vertical 9:16, ~5s each; ASMR sound design layered in post. 4 films live below — tap play. The label survives the motion.

⚠️ Truth-check before publishing the proof films: these show a dry-ice doorstep box. Confirm Stella D’s actually ships dry-ice (not gel packs) and we art-direct the on-film box to match the real box — or the ad over-promises. — Aisha (CMO), flagged with COO + Legal.
← Stella! Poster